Elon Musk Looks to Exit his Twitter Takeover Deal - So What Now?

What comes next for Twitter, as Elon looks to pull out of his proposed takeover plan?

By Andrew Hutchinson • July 11, 2022

Elon Musk Officially Seeks to Terminate Twitter Takeover Deal

Musk says that Twitter's failure to provide accurate info on fake accounts is a breach of the deal's terms.

By Andrew Hutchinson • July 8, 2022

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Twitter Provides New Insight into How it Detects Fake Accounts as Musk Saga Continues

Will Elon Musk try to wriggle out of the Twitter deal?

By Andrew Hutchinson • July 7, 2022

Twitter Launches Initial Test of Collaborative Tweets

The option, currently in limited testing, enables you to collaborate with another user on a single tweet.

By Andrew Hutchinson • July 7, 2022

New Insights Highlight the Best Times to Post on Facebook and Twitter in 2022

Sprout Social has posted new insights into optimal tweet and Facebook post engagement times.

By Andrew Hutchinson • July 6, 2022

Twitter Launches New 'Brand Connect Playbook' to Provide Guidance for Marketers

The new playbook includes a heap of usage notes and case study examples to help guide your Twitter marketing approach.

By Andrew Hutchinson • July 5, 2022

Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image

The integration would provide another way to use your Snapchat Bitmoji, on another platform.

By Andrew Hutchinson • July 1, 2022

Twitter Shares Ads Best Practices to Help Refine Your Tweet Marketing Approach [Infographic]

Ensure you're maximizing your tweet marketing strategy with these tips.

By Andrew Hutchinson • July 1, 2022

Twitter Adds New Spaces Recording and Management Tools as it Continues to Focus on Audio Options

Twitter continues to enhance its Spaces offering, and make it more podcast-like.

By Andrew Hutchinson • June 30, 2022

Twitter Rolls Out 'Branded Likes' to Advertisers in the US, UK, Saudi Arabia and Japan

The high-end ad option provides an interactive, engaging way to enhance your tweet promotions.

By Andrew Hutchinson • June 30, 2022

New Study Shows Twitter is the Most Used Social Media Platform Among Journalists

The research underlines why Twitter is such an influential platform in the modern media cycle.

By Andrew Hutchinson • June 28, 2022

Twitter Provides Tips on How to Maximize Carousel Ads and Posts

Carousel Ads can be a great way to boost engagement via your tweets.

By Andrew Hutchinson • June 27, 2022

Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

This could help to clear the final hurdles for Elon's takeover of the app.

By Andrew Hutchinson • June 24, 2022

Twitter Adds New Ways to Promote Spaces Usage as it Seeks to Maximize Audio Adoption

Twitter's still looking to make Spaces a thing, despite slow take-up of the option.

By Andrew Hutchinson • June 23, 2022

Twitter Making 'Branded Likes' Available to All Advertisers in the App

Branded Likes are custom Like animations for ad campaigns.

By Andrew Hutchinson • June 22, 2022

Twitter Launches 'Campaign Planner' Platform to Assist in Twitter Ad Strategies

Campaign Planner provides estimates on Twitter ad campaign performance, based on your entered variables.

By Andrew Hutchinson • June 22, 2022

Twitter Launches 'Notes' Long-Form Blogging Option, Attached to Tweets

Twitter's adding a new way to include long-form text posts within your tweets.

By Andrew Hutchinson • June 22, 2022

Twitter Launches New Shopify Integration to Boost eCommerce Opportunities

The integration provides another way for eCommerce brands to tap into real time tweet discussion.

By Andrew Hutchinson • June 22, 2022

Twitter Announces the Re-Launch of its 'Chirp' Developer Conference

The conference will bring together developers and members of Twitter's team to discuss the latest developments and answer technical queries.

By Andrew Hutchinson • June 21, 2022

Elon Musk Outlines Final Steps Required to Consummate Twitter Deal

Elon says that three things need to happen before his Twitter takeover push can proceed.

By Andrew Hutchinson • June 21, 2022

Twitter Announces 'Innovators' Ad Agency Awards for 2022

The awards celebrate the best agency-led campaigns in the app.

By Andrew Hutchinson • June 20, 2022

Musk's Twitter Plans Remain Vague After First Q and A with Company Staff

Musk has ideas, but many seem pretty unfinished, and some just seem way off track.

By Andrew Hutchinson • June 16, 2022

Twitter Shares New Insights into Summer Conversation Trends [Infographic]

Twitter's shared some new insights into rising topics of conversation this summer.

By Andrew Hutchinson • June 15, 2022

Twitter Expands Access to 'Location Spotlight' Module in Professional Accounts

A new option to help generate more leads from your Twitter presence.

By Andrew Hutchinson • June 14, 2022

Musk Plans to Meet with Twitter Staff This Week, as Takeover Deal Continues to Progress

Musk and his team appear to be moving ahead with the Twitter deal, after keeping it 'on hold' for a month.

By Andrew Hutchinson • June 14, 2022