Dr Jillian Ney is the UK's first Dr of Social Media and a Digital Behavioural Scientist. She helps businesses to understand what's driving customer behaviour by applying people science to digital data.
Finding hacks in social tools and digital data is Dr Jillian's speciality. She firmly believes that there is more to digital data than what the current tools and analytical approaches provide. Dr Jillian has spent her career working to overcome these limitations and to add a layer of behavioural science in the analysis and interpretation of digital data - this additional layer of insight consistently provides superior marketing intelligence for her clients.
She believes that the next revolution is behavioural not technological and works with businesses and business leaders to navigate digital disruption by understanding the primary source of the disruption - behaviour.
24 ARTICLES BY Dr Jillian Ney
- May 3, 2016 8 Steps to Better Social Intelligence [Infographic]
- Jan. 10, 2014 Definitive Social Media Analysis
- July 17, 2012 Social Media Metrics: The Real Value of Facebook 'Likes'
- May 17, 2012 Why People Post their Innermost Thoughts on Social Media
- May 11, 2012 Is Social Media Really that Engaging?
- Jan. 27, 2012 What's in a Facebook 'Like'? Not a Lot If You Have to Ask for It
- Jan. 9, 2012 Why?! Do You Have 'Why' in Your Social Media Plan?
- Nov. 20, 2011 Branded Social Space
- Nov. 9, 2011 Are the Tides Changing in 'Social'?
- Sept. 7, 2011 Google+ and the Real Name Debate: Why It Might Be a Good Thing
- Sept. 1, 2011 Social Media's Great Dividing Gulf
- Aug. 12, 2011 Why Is It Always About the Pro-active Strategy?
- Aug. 2, 2011 The KISS of Death in Social Content Creation
- July 26, 2011 Don't Post the Same Content on all your Social Profiles
- July 26, 2011 Why People Share Content Online
- July 18, 2011 Consumer Reviews: Three Reasons to Love them
- July 17, 2011 Consumer Reviews Facilitated By Social Media: 3 Reasons To Love Them
- June 29, 2011 Need a Social Media Strategy? 3 Levels of Communication Value
- June 10, 2011 Need a Social Media Strategy? How Time and Engagement can Help
- June 2, 2011 Social Branding - Be Complete and Consistent
- June 2, 2011 A PhD in Social Media
- June 2, 2011 Need a Social Media Strategy? The Motivated Community Member..
- June 2, 2011 Need a Social Media Strategy? Start Thinking Community...
- June 1, 2011 Need a Social Media Strategy? Start Thinking Community...