John Caddell


I have finally realized that my left and right brains are the property of the same person. For more than twenty years, I worked for companies in the telecom industry, developing, marketing and implementing complex IT solutions. In my final six years in industry I was a corporate officer, fulfilling senior executive roles in sales, P&L management, product development and strategic marketing. In my other life, I published short fiction in literary journals, and spent four years on the editorial board of Fish Stories, a literary annual that published noted authors such as Tobias Wolff and Peter Ho Davies and that was anthologized in the Best American Short Stories 1995. Now, in my work at Caddell Insight Group, I combine my experience and my passion to deliver highly creative solutions to the issues of attracting and retaining customers, innovation management and new product development for companies worldwide.

38 articles by John Caddell