Laurent Francois
Co-founder & exec. creative strategist, RE-UP | @lilzeonLaurent runs a creative & digital agency in London, RE-UP.
RE-UP develops strong social media strategies for clients like L'Oréal, Shiseido, Mozilla or Nestlé but also for start-ups in the tech industry.
Laurent also teaches Digital Marketing & Strategy in diverse business schools (ESCP Europe, ECS etc.).
Laurent was the first head of 360° Digital Influence in Europe (now Social @ Ogilvy), operating for clients like Lenovo, Vodafone, Tom of Finland or French government. He then created a business unit dedicated to social media revenue in one of the main media groups in France.
Laurent blogs on fashion on Hit Bag and Le Boulevardier.
215 articles by Laurent Francois
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European vs US Markets: The Cultural Dilemma in Social Media
May 16, 2016 -
Celebrities and Social Media: How Brands can Make the Best of Fame
Feb. 12, 2016 -
Are Luxury Brands Becoming the New Porn in Social Media?
Nov. 27, 2015 -
Designing Real Life for Social Media: Pigalle Duperré Playground
Nov. 21, 2015 -
DSK Case Study: How to Influence Journalists and Opinion Leaders in Less Than Two Tweets
July 14, 2015 -
Instagram Strategies for Brands: Dope Dealers or Naive Believers?
July 14, 2015 -
Luxury Trends in Social Media: Keep Exclusivity While Building New Value Proposals
April 28, 2015 -
Why You Should Attend The Social Shake-Up This Year
April 27, 2015 -
The French Presidency's "Fact-Checking" Experience
April 9, 2015 -
F8: Facebook to Provide Socially Interfaced Mindset
April 3, 2015 -
How to Maintain an Online Conversation
March 4, 2015 -
Facebook's Suicide Prevention Tool: The Risks of Missing the Point
March 3, 2015 -
Dark Social Media: The Digital Maze for Brand Marketers and Social Media Experts
Feb. 2, 2015 -
#JeSuisCharlie and the Day After
Jan. 22, 2015 -
The Guardians of Peace Gave a Social Media Lesson to the World
Dec. 23, 2014 -
Lessons from Fashion: Omnichannel Shapes Cultural Brands
Dec. 19, 2014 -
Social Media Die, Like People Do
Nov. 24, 2014 -
How Facebook Left the Business of Social Media
Nov. 11, 2014 -
The Risk of YouTube Gurus: Killing the Social Side of the Platform
Oct. 14, 2014 -
Anticipating the Future of Search: Towards Socially Designed Digital Properties
Oct. 1, 2014 -
Data and Creativity: Humans After All
Sept. 29, 2014 -
Fighting Cyberbullying Through Technology: The RETHINK Idea
Aug. 18, 2014 -
How to Budget for Social Media Activities
Aug. 14, 2014 -
Writing for Social Media: Building a Fiction We Believe In
July 16, 2014 -
The Living Legends of Social Media
July 4, 2014