Prior to co- founding Performance Horizon Group, Malcolm was President of buy.at inc and co-founder of the highly successful buy.at affiliate marketing network, acquired in 2008 by AOL. As CEO of Performance Horizon Group (PHG), Malcolm overseas all aspects of the company's global growth. PHG is a leading provider of real-time performance marketing technology to some of the worlds biggest brands. ExactView the companies flagship product is enabling global brands and agencies to manage their key performance marketing partners in-house, across multiple digital channels including social and mobile Malcolm is also an investor in early to mid-stage online businesses in the performance, music and gaming sectors in the UK and China. www.performancehorizon.com.
2 ARTICLES BY Malcolm Cowley
- March 2, 2012 Pinterest drops its partnership with Skimlinks. Are other social channels exploring the affiliate links route?
- Dec. 20, 2011 With Social Media, Should We Settle for 'Return on Influence' When We Can Have 'Return on Investment'?