Cogent Consulting Group
Small Business Zen: reaching my dreams by helping entrepreneurs reach theirs. I help small business owners create focus, structure and marketing success.
March 02, 2015
Nielsen, the research firm, conducted over 800 marketing studies in the past 7 years. They found that digital marketing has an average ROI of 300%. In plain English, that means the return on investment of one dollar, invested in digital marketing, results in three dollars of business.
September 22, 2014
As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small business marketing strategy is folly.
September 02, 2014
How many times have you been frustrated by a search on Google? This infographic shows all the search pointers that I need every once in a while, but never remember!
August 29, 2014
Storytelling is how we prefer to hear marketing information. In this video, Gary Vaynerchuk talks about how difficult it is to engage with stories unless we approach it from the understanding of our targets.
December 06, 2013
If you can’t convey critical information in a message that sticks with your ideal clients until they need your services, you are going to be in trouble. These six steps will help you write messages that not only resonate, but stick. Give them a try and improve your small business marketing!