Randy is author of 2 books: Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing, and Building a Better Business Website. He is the Prinicipal of Kayak Online Marketing, a leading Canadian inbound marketing firm.
You’ve been a perfect vendor (you might even consider yourself a partner), with a track record of exemplary service and responsiveness. Knowing how important reviews are to your marketing success and credibility, so you approach one of your best clients – someone who can’t say enough good things about your work – to ask for a review. Your request is met with a resounding “no problem, we love you,” but the actual review never materializes. What’s up with that?