Matthew Capala is the Founder and Managing Director at Alphametic, a boutique SEO agency, Internet entrepreneur, speaker, publisher of Search Decoder, and author of award-winning international bestseller “SEO Like I’m 5.” He writes on the The Next Web, Entrepreneur and Medium. His work and ideas have been featured on Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. Matthew enjoys surfing, reading historical fiction, and travel. Matthew Capala is a sought-after international speaker and trainer. He’s given high-energy talks at Internet Summit, Techmunch, Social Media Week, ePharma, Great Ideas at C-Level, Digital Summit, Digital Transformation Assembly, and Search Marketing Day. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps. Matthew speaks on the topics of Google, SEO, personal branding, content marketing, and online entrepreneurship. The 2nd, 2016 edition of his recent book, "Facebook Marketing Like I'm 5," is now available on Amazon.
Search Engine Optimization (SEO) is an ever-changing industry. What’s hot and relevant one month might not be the next. Business owners and marketers need to stay current on trends in SEO if they want to be at the top of their game. One of the best ways to stay informed is to track (and learn from) key statistics.