Shelley Pringle
Principal, Polaris Marketing & PR | @shelleypringleShelley Pringle is the founder of Polaris PR & Marketing, a Toronto company that helps consumer brands build awareness of their products using PR, social media and content marketing. Polaris is a collective of experienced PR, social media and content marketing professionals who are passionate about achieving results for their clients. Shelley believes that strategic communications can capture the hearts and minds of a target audience, change the way people think and improve an organization's bottom line.
19 articles by Shelley Pringle
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3 Top Tips to Boost Your LinkedIn Profile Visibility
Sept. 28, 2015 -
Instagram Success Metrics for Social Influencer Campaigns
Sept. 19, 2015 -
Why Every Business Owner Needs to Know a Little Something about SEO
March 21, 2015 -
Use 'Smartcuts' to Build Your Business and Improve the World
March 7, 2015 -
Content Marketing: Chipotle Cultivates Thought with Celebrated Authors
Jan. 19, 2015 -
3 Social Media Myths We Need to Squash in 2015
Jan. 10, 2015 -
Content Marketing Lessons Learned From Our Best Performing Blog Posts
Jan. 5, 2015 -
Email Newsletter Subscribers or Blog Subscribers: Which is Better?
Dec. 15, 2014 -
Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies
Dec. 13, 2014 -
7 Steps to Creating Customer Personas to Build Your Consumer Brand
Dec. 1, 2014 -
The No. 1 Facebook Post Mistake Every Brand Should Avoid
Nov. 29, 2014 -
How Humor Makes Your Message More Palatable, and More Powerful
Nov. 27, 2014 -
Creating a Content Strategy for B2B and B2C Marketing Success
Nov. 26, 2014 -
Creating Buyer Personas: What Every Start-Up Needs to Know
Nov. 22, 2014 -
Caine's Arcade: How Powerful Storytelling Can Make a Difference
Nov. 21, 2014 -
Blogger Outreach Versus Media Relations: What Marketers Need To Know
Nov. 18, 2014 -
How to Measure PR in the Digital Age: The Kick-Butt Index
Aug. 21, 2014 -
7 Media Training Principles for Social Media Marketers
July 23, 2013 -
Write Powerful B2B Content Using Storytelling Techniques
May 31, 2013