Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact. He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.
Simon's first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011.
Simon was included in Trust Across America's, 'Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.' He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the NBC, CBS, CBC, Business News Network, BNet, Business RockStars and Harpo Radio.
Simon is a sought after international speaker with keynote engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, National Press Club, TEDxSF, National Speakers Association, as well as brands such as Google, Coca-Cola, General Motors, Gucci, Patagonia, First Data, and Nextel. He was voted a Top 5 Marketing Speaker for 2012 by speaking.com.
Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, and digital companies.
55 ARTICLES BY Simon Mainwaring
- Jan. 23, 2014 How to Name a Company to Succeed in Social Business
- Dec. 11, 2013 Why the Principles of Inclusion and Exclusion Cut Both Ways in Social Marketing
- Nov. 27, 2013 Unilever and the Integrity of Brand Storytelling
- Oct. 30, 2013 How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace
- Aug. 21, 2013 3 Steps for Building Self-Sustaining Customer Communities
- July 14, 2013 Shared Vision and Commitment to Purpose: The Foundation for Community
- Jan. 2, 2013 2012: A Year to Remember What We Always Knew
- Nov. 23, 2012 What Social Customers Will Demand From Your Brand in 2013
- Aug. 15, 2012 Live 'n kickin: Social media makes claims on traditional media territory
- July 3, 2012 ViDEO: How to use social media in ways no one else imagined
- June 26, 2012 Social media means customer service can make or break your brand.
- June 7, 2012 Gandhi's Key to Transformative Customer Service
- March 2, 2012 Let Go & Lead: How to engage customers in the social business marketplace
- Aug. 29, 2011 Belief in Brand America: The True Cost of the Debt Ceiling Debacle
- July 5, 2011 What Google+ Means for Brands
- July 1, 2011 Causecast: How Brands, Employees and Non-Profits Partner for Change
- June 9, 2011 How Non-Profits Use Facebook to Build Awareness, Community and Fundraising
- June 4, 2011 How Social Media Can Destroy Your Business and What You Can Do About It
- June 1, 2011 Building a 'We First' Community
- May 25, 2011 We First: Beliefs on the Future of Business, Branding and Advertising
- May 23, 2011 Guy Kawasaki: The Multifaceted Benefits of an Enchanting Brand
- May 16, 2011 How Brands Partner with Consumers To Scale Social Good
- April 30, 2011 The rise of collaborative social change
- April 18, 2011 Apple: How brands, customers & society benefit when a company shows what it stands for
- April 15, 2011 Broadcastr: Social Media as Unlimited Soundscape