CEO of Real-Time Outsource a full-service optimization & management firm specializing in all things social media. I believe that social networking has transformed advertising, marketing, PR, customer relations, and HR for businesses. I'm driven to understand, optimize, and perfect the art of social networking for all our ad agency clients, and corporate businesses we work with. Given the opportunity, I believe me & my team at Real-time Outsource can increase any brand's engagement, likability, and fan base. Your success is our success, We'd love to get working hard for you! Check us out @ RealtimeOutsource.com
Customers who need help with product or service issues frequently turn to Twitter for immediate assistance and resolution. In fact, these days it’s common to for people to tweet problems and frustrations as they occur. Rather than let that scenario intimidate you, consider it a gift from the marketing gods. Thanks to Twitter, you can help customers instantaneously and keep situations from becoming bigger than they need to be.
Something I’ve always been fascinated with is the power of celebrities on social networks. Fortune 500 companies have more money to focus on advertising and marketing, but they all pale in comparison to celebrities such as Lady Gaga, Taylor Swift, and Justin Bieber.
No matter how big or small a social following, the primary focus for all social communities is to listen, be there to interact, and respond in a timely manner to your customers & potential prospects. I’m still shocked daily, when I come across unanswered comments on the walls of major companies, it would take 30 seconds to answer some of these comments, but instead of taking the time most business use the “too big to answer” theory.
You’ve interviewed dozens of companies and finally found the right team to manage your brand’s social media presence. Now comes the hard part: handing over the keys and letting them drive the bus. It’s difficult to do but it’s important to empower your social team so they can shine for you. Here are some tips for letting go of the reins.
It’s time to face facts. The early adopters of social media are getting older. We were still young pups when we set up our Facebook and Twitter accounts back in the early 2000s. More than decade later we swap pictures of our kids and lawn mowers instead of images of concert tickets and 4:00 a.m. pizza binges.