Page 3

Reddit launches 15-second video views ad goal

The new option complements the app’s existing six-second views goal and the app is letting brands run split tests while the feature is in beta.

LinkedIn increases push against inauthentic activity

Although the platform’s active user count in the EU has remained flat, its work to address AI slop has intensified, according to the latest reports.

Snapchat introduces Harry Potter-themed activations

New Lenses, wallpapers, icons and Snap Mirrors are designed to tie into the HBO series debuting later this year.

Google rolls out new AI image and video tools

Pics offers advanced image generation, while the company’s latest Gemini-powered agentic feature provides analysis of video content.

Instagram updates tags for AI profiles

The platform is trying to make it clear to users when they’re interacting with an artificial intelligence-generated character.

TikTok continues to add users in EU

The latest reports show that the app is maintaining momentum even though its moderation staff has shrunk significantly since 2024.

Australia considers algorithm opt-out laws

Following the country’s social media restrictions, The Guardian reported that the government is exploring ways to let people control what they see in apps.

Snapchat expands Unified Attribution to all advertisers

The update is designed to help marketers better understand ad performance metrics and share more perspective on campaigns.

Threads experiments with post performance recognition awards

The platform may soon be awarding virtual gems to its most engaging posts, according to an image posted by an app researcher.

Instagram growth continues to outpace Facebook in EU

Meta’s latest DSA reporting showed that while both platforms have significant reach, Facebook usage is trailing Instagram.

Pinterest sets date for annual marketing showcase

Pinterest will share the latest usage insights, trends and advertising updates at the virtual event. 

X offers free API credits for its Grok Bot

The app is giving users free X API credits so they can try out its latest artificial intelligence-powered tool to gain account performance insights.

Meta updates login with Facebook

The company improved the process with a focus on streamlining returning logins and allowing eligible users to confirm credentials with a single tap.

X offers updated NFL Gametime display

The platform tweaked the design and renamed its NFL portal ahead of the upcoming season as a way to engage more fans and maximize community interaction.

X launches API for business chatbot accounts

The custom function will let brands build their own automated response agents and offer customers access to answers when they need them.

Google adds DMs and travel activity recommendations to Demand Gen ads

The company released multiple new features, including DM links, real-time travel data for bookings and personalized hotel promotions.

YouTube adds Amazon affiliate links

Creators will be able to tag a curated list of products from the online retailer in their videos and earn commissions from every resulting sale.

How will Meta’s settlement impact social media?

The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement similar teen restrictions.

Meta settles landmark lawsuit for $18B

In addition to the payout, the company agreed to a series of restrictions aimed at curbing the use of Facebook and Instagram among users under age 18.

X revives Twitter’s Lead Gen Ads

The platform updated some parts of the format while preserving the functionality of this previously retired call-to-action feature.

Meta adds new AI subscription packages

The company is looking to monetize its artificial intelligence investments even as a new report from Reuters sheds light on some internal challenges.

Snapchat highlights opportunities for sportsbook and prediction market ads

The company partnered with Alter Agents to survey users above the legal betting age about their usage of the app when placing wagers.

Instagram launches connected TV promotion

AdAge reported that the app is teaming up with creators to highlight the benefits of shared viewing experiences, such as watching Reels with friends.

TikTok expands public placement opportunities for advertisers

The company continues to introduce Out of Phone promotion expansions as it brings in-app content to billboards, in-store displays, cinema promos and more.

Instagram launches First Draft for Reels

The new option allows users to generate a single video by automatically picking out the best parts from existing clips.