I tweet at their Twitter handle all the time, but they never follow me back! Why? Why doesn't my favorite brand want to follow me?
Twitter is unique in the social media sphere as being one of the few platforms where brands can engage with their ever-growing audience and have them reply back in a matter of seconds - many with the expectation that the brand itself will return the reply favor and follow their own personal account. Leading the pack with following back are brands like Coca-Cola, Sephora, and even President Barack Obama. But for the companies that are choosier with who they decide to follow on Twitter, or even tweet back at, here are some tips on how to make that interaction a little bit easier.
Flattery Will Get You Everywhere
Like a funny tweet that one of your favorite comedians just sent? How about a new logo or website design that a local business chain just launched? Maybe you just had the opportunity to meet the Twitter user and want to quickly recap on how great it was to finally meet them in IRL (in real life). By replying back or taking the initiative to start a tweet from scratch directed @ the user, you're showing that you not only noticed they had mentioned you and were ready to reply back, but that you cared enough about what they did and who they were to start up a conversation in the first place.
Spammy Hashtag Filled Tweets Won't
On the opposite end of the spectrum, we have "#followme @(insert username here) I always #followback!" Or "@(insert brand name here) luv your #business it makes me #happy can't wait to #network soon." Or even "thanks for following! Have you read my new #book A Thousand Ways to Smile yet? Available on #nook today!"
Getting one of these messages for following a brand or Twitter persona is already bad enough (through experience they generally fall into your direct message folder though), but tweeting it out is just plain bad manners. Bad, self-promotional, manners. If you're going to start up a conversation, leave the hashtags out of it unless they are relevant to that specific brand and promoted out through their feed as it is. Don't spam a company or profile either - your credibility will be highly questioned otherwise.
But We All Like a Friendly Tweet... Especially When It Comes with a Photo of Your Product!
Ever notice how often times the tweets that get the retweeting action come with a photo of you, in action with the product? Companies like seeing happy customers interact with what they sell and capturing the moment with Instagram says a thousand words to both their followers and your own alike, which is why it gets shared so much. When it doubt, Instagram it out, and the more creative you get, the better. Make the tweet itself super natural too - just be honest with how much you like a certain product or brand. More often times than not, your genuinely happy moment will be felt on the other side of their social media realm, which could very well lead to a follow back!