Social media sites can be extraordinarily valuable venues for spreading positive news about your company, sharing press releases, showing off awards and reviews, or even displaying customer testimonials. After all, where else can you reach thousands of people instantly, with a single message or click, and have them see all of the great things your business has been up to?
Bragging about your successes on social networking sites needs to be done carefully, however. Here are a few guidelines to follow as you spread the good word of your company's deeds:
1. Don't jump the gun. If there's one thing that Twitter has become known for in a relatively short amount of time, it's helping people to break news before it should have gone public. If you aren't absolutely certain that it's time to reveal a piece of news yet, then hold off before broadcasting it over the Internet.
2. Keep private info private. It's easier than you might think to inadvertently share company secrets or insider news. Remember that despite who you have in your current list of contacts, Facebook updates, LinkedIn messages, and tweets can all find their way out into the world - including media outlets and the competition. Keep private info private, and you'll avoid easily preventable nightmares.
3. Be factual. It's one thing to brag about facts you can back up, and another to get called out going too far with the truth. If you have any doubt about the facts behind what you're about to post, or your ability to back up your claims, then keep them off-line.
4. Stay mindful of privacy. Just because you want to share a piece of news doesn't mean that your customer does. Verify that anything you're posting with reference to a third party is acceptable before you launch it on to the Internet. Remember, once it's gone, you probably can't get it back.
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