However, if you incorporate different highly effective techniques in your overall strategy, you can theoretically maximize its efficiency.
There are a couple of important things to consider about the live blogging technique. Firstly, don't be afraid or ashamed to ask people whether they even know your event exists. Try writing critical posts in a not so positive way. For example, talk about what could have been done better at the last event, but try to stay on the positive side and leverage the dialogue towards drawing attention to the topic at hand.
The following are 5 huge tips for blogging big events.
Make sure to do research before the event occurs. Find out what else is being written about the event.
This is particularly important because the persons writing about the event before it has happened are most likely to do a follow-up afterwards. Make a list of the people or sites and blogs promoting it and link them to your blog.
2. Moderate the conversation
One of the things you'll notice quickly is the need to hide certain aspects from the public view. Consider restricting others from commenting without your explicit approval. At times, you might even need to censor someone from your live blog to create a sense of exclusivity.
Give your audience insight into the sights and smells of your event. For example, let them know about whether the audience is unusually energetic or not. It's always beneficial to let the audience in on a sneak peak of what's happening behind the scenes.
The bottom line is to provide the details that aren't possible to incorporate while watching TV or not attending.
3. Make it unique
The big question here is how to make your recap of the event unique so that it stands out. If you are writing about the event exclusively, then you have little to worry about. However, if more people are providing coverage, put forth a little more effort.
A good idea is to have unique assets such as a photo, video or an interview with one of the attendees that other bloggers don't have. You can also include all the recaps of the event in your blog and then collect all the coverage about the event as links in your post.
Presenting your content in different ways is one of the simplest and best techniques to utilize. Think about it. Though you have only attended this one event, it doesn't mean you should only write one post about it.
Write as many posts as you can while still making them unique. Use different approaches to reach different audiences.
5. Post event
Make sure you act fast and submit your content in a timely manner because interested parties are most likely to read about the event immediately after it has finished. Remember, publishing your post before other bloggers will make it possible for them to find your content and link to it.
It is unlikely that anyone will willingly edit their post just so they can link back to yours.
Remember to incorporate some of these tips the next time you have to blog on the fly.