Is it possible to identify the true influencers in your market? Can you identify the true influencers within your own company? Can you identify those people who influence your own decisions?
If we can identify these influencers they would play a major role in the success of your business. Working proactively with these influencers would allow you to maximize your customer service activities as you deploy your Social Support Communities. These influencers would act as lead generators for your business and might be ideal, if they are companies, as partners to help close business.
How hard could it be to obtain this magical nugget of information? I tried Twitalyzer as I know they suggest your influencers. Unfortunately, they only listed one person who I even knew, none of them directly influence me in any way.
I don't have the answers and would love to hear your thoughts.. Do you identify influencers? How do you do it?
For the last decade I have worked as a senior engineering manager for SAAS applications built upon the Microsoft technology stack. This has allowed me to have an exciting day job focused on delivering real customer value in the form of products, services, and social conversations. When I am not wearing the CTO/CIO hat I continue to engage in co-creation of value with customers, partners, and vendors and I enjoy writing this blog, engaging in conversations in real-life and twitter. If you want to learn more about CRM, Social Business Strategies, or any other topic I am likely to have an opinion on, stop by and leave me a note.