Charlene Li is awesome. Here is her latest from SXSW: "The Future Of Social Networks"

Thesis: Social networks will be like air.

Description: Your friends, your family, the people you care about, the people like you, will be available anywhere and anytime that you need them.

Examples: (Accompanying screenshots are in the slideshow.)

* Shopping: When buying something on Amazon, you'll be able to filter reviews to see those from friends, or chat with your music-loving friends to get advice on which headphones are best. (Slides 5-6)
* Events: At conferences, you'll be able to find friends or people with similar interests who are in the same session with you. (Slide 7)
* Mobile: Apps on devices like iPhone will recognize when friends have the same app downloaded too, and invite them to play games, interact with content, etc. (Slide 8)
* TV: Twitter streams were integrated into Current TV's presidential debates coverage. Integra5 is building a platform that will enable friends (via Facebook Connect) to chat with each other right on the TV screen via PC or mobile. (Slides 9-10)
* Enterprise: Salesforce.com integrates Facebook profiles into customer records, while Lotus Notes shows the LinkedIn profile of an email sender. (Slide 11)

There is also a summary of her presentation over at Amy Sample Ward's blog.

My view? A good deck indeed, and makes me marvel at the future - but it reminds me alot of the thinking that went into Razorfish's presentation back in December.

Jordan Willms on Web Strategy, Social Media, Business and Technology