NTEN will be holding a 5-part webinar series focused on Google Grants and how to use those pesky Google Adwords. The best part--the series is being presented by members of the Google Grants team, so you'll be learning from people who live and breathe this stuff everyday.

Google Grants is specifically for 501(c)(3) organizations, so we (c)(6)ers may be out of luck on the free advertising front. But here's the thing.

• Adwords are easy to set up. Hard to perfect, yes, but isn't everything?
• Adwords make measuring ROI so easy, there's no reason not to test it.
• Adwords are cheap. Seriously. How much do you spend on a direct mail piece to drive a prospect to your website? I bet it's more than $3.00 per click--heck, I bet you spend that in the design stage alone.
  

So be a Google Adwords superstar and check out the NTEN series.

• Setting Yourself Up For Success With AdWords (9/11/2008)
• Optimizing Keywords in AdWords (9/19/2008)
• Optimizing Ad Text in AdWords (9/26/2008)
• Managing Multiple Campaigns (10/10/2008)
• Evaluating AdWords Performance (10/17/2008)

By the way, for those of you helping multiple groups with their Adwords campaigns, Google offers professional certification and a multi-client dashboard.