Mozilla Fundation has found a very interesting way to "buzz" around the FireFox 3 release, inviting people to take part in seting a Guinness world record using downloading as metric. The benefits? Engaging with opinion leaders and inciting them in doing ambassador's duty to convert people into FireFox users and fans, improve relationship between non users and brand, leverage the user community to create more and more awareness, and make them test and feedback the RCs (release client version) to provide the more debugged version to market. I like these guys. And I like FireFox 3. Great job.
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By Romain Péchard
Fast.Fwd.Innov@tion
