Video bloggers, or "vloggers," have a powerful online influence and naturally, brands are keen to tap into that influence.
As YouTube grows larger by the day, prominent vloggers are bombarded with products to review and services to sample. So how do brands ensure that it is their product that is making an impression with those key influencers and securing that valuable spot in front of the camera?
From targeting the right vloggers through to harnessing the power of your existing brand advocates, Stickyeyes' Creative Communications Director, Heather Healy, gives her top five tips for vlogging success.