A survey that MySpace did seems to say that it is. Or do advertisers just really, really wish that it was?
MySpace, hoping to prove it is a new type of marketing platform, commissioned research firms to look at its user habits and responses to marketing campaigns. The results, released today, were unsurprisingly positive â€" but they're also interesting.
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"Friending is the next advertising," proclaims the report. And 40 percent of social network users claim to have "discovered brands and products that [they] really like" through the websites.
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