May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Sep 2 Posted 7 months ago
I generally find that the experts are all too keen to tell people how it should be done, often without any evidence. Then there are those that work in social media and are generally too busy to spout off about what they do.
From my days as a journalists, other people can call you an expert because that's their opinion.
Sep 1 Posted 7 months ago
I'm a bit "over" the whole social media expert topic. My twitter feed is full of posts from a few "experts" with banal encouragement to have a good attitude, tweet x times a day, or telling me what the next big thing will be. Oh, and the best; "The ulitmate secret...www. please-click-my-link. c0m.
IMHO, I recognise a social media expert when he or she posts a relevant, insightful article or blog with a headline that tells me what I'm about to read. I don't really care if this person has a Klout score of 20 or 426. That's the person I want to follow.
Aug 21 Posted 7 months ago
Many of the known experts admit to using assistants, virtual and otherwise, to help them appear to be online consistently and to create content consistently. So, also look to see what they do offline. Experts share their expertise often by teaching, coaching, and speaking. Also, as "social" media experts they are generally social in person at industry conferences and panel discussions.
After some frustration with many so called "experts", I wrote a similar post last year titled 10 Ways To Spot The Fake Social Media Marketer. Please leave me your thoughts in the comments.
Aug 16 Posted 7 months ago
Social media experts are found online sharing information and connecting wherever they can. A good cosultant will obviously be using a blog as it forms the hub of all social media marketing activity. They will also be familiar and up to date with how to use the various applications like Twitter, LikedIn, Facebook, online PR, bookmarking applications and others.
Aug 15 Posted 7 months ago
Yeah, take your point, Jerome. I noted in the piece that there are always exceptions - if someone were able to explain their expertise in the way you've described, I'd put them in that category, though I do think the majority of experts will have an established presence, of some form, to refer to (even if that isn't necessarily under their personal profiles). Thanks for reading.
Aug 15 Posted 7 months ago
Nice article in light of my recent inquiry on LinkedIn - namely about being able to identify the top 3 social experts in any market or country - however I think one needs to be a little careful discerning between working experts and brand-building ones. There are a lot of very competent very execution-oriented folks out there who by virtue of their work and value have no time (or desire) to build their own brands by blogging, expressing thoughts, or just being provocative in general. Matter of fact I would argue such behavior could potentially hurt someone's hiring prospects in certain cases.
There are several silent behind-the-scenes folks out there who should still be taken seriously into consideration even though they're not particularly active on channels and/or publishing content.
Just saying :)