Social media is a beast. It's powerful, full of potential and beauty, but just as likely to kick you in the face as it is to take you for a seaside saunter into the sunset. Many have tried in vain to tame the social media stallion. But for those who have succeeded, you get to prance around while the rest of us stare in unbridled envy.
Businesses want to believe social media will shape itself to their ideas, and bend to their will. But you can't tame anything without putting in the time to train it. Everyone sees the raw potential of social media, but doesn't want to do the dirty work of breaking it in and building it back up. But the dirty work is where that bond between trainer and animal is created.
It's not about jumping on social media's back and hanging on for the ride because even if you dont get bucked, you won't be able to control where it takes you. Instead you have to do your homework and be patient.
The potential is in the investment; if you spend the time to learn about how to tame and train a social media stallion it will eventually settle down and let you hop on for a ride. Planning and patience are what will win out in the end. Just don't make any loud, sudden movements...it doesn't like that...
Businesses want to believe social media will shape itself to their ideas, and bend to their will. But you can't tame anything without putting in the time to train it.
Everyone sees the raw potential of social media, but doesn't want to do the dirty work of breaking it in, and building it back up. But the dirty work is where that bond between trainer and animal is created.
It's not about jumping on social media's back and hanging on for the ride because even if you dont get bucked, you won't be able to control where it takes you. Instead you have to do your homework and be patient.
The potential is in the investment; if you spend the time to learn about how to tame and train a social media stallion it will eventually settle down and let you hop on for a ride. Planning and patience are what will win out in the end. Just don't make any loud, sudden movements...it doesn't like that...