The opinions expressed on this blog called Blueprints, which is about Podcasting and Social Media at IBM, are not necessarily those of IBM. The author makes that clear here in the 'About' section.
Still, in the latest post entitled, Social Media - how do you sell it to the old guard, I get the strong impression this writer knows what he or she is talking about and some of what is said seems to have been significantly informed by IBM travels, customers, peers and others.
You should read it if you still have any doubt about the power and reach of social media in today's big corporate world. You should read it if you just can't believe corporations let employees blog freely like this. By 'like this,' I mean Blueprints is not an IBM blog. But there's clearly an IBM look and feel and flavor to the thing, an IBM employee writes it, the name of it is a take off on IBM's nickname, 'Big Blue,' and everyone's OK with that. Reasonable people most often do the most reasonable things, even in the metasphere. But not without mutual trust and a few other core qualities.
Blueprints: plans used to help build new things. Nice name. Good blog. Useful perspective.
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