If you KNEW what your employees (colleagues, competition, clients) KNOW, you would immediately try something NEW. That is the ultimate challenge and offers the ultimate opportunity - for each of us, and all of us.
It's all about how you interact with - and how you 'look' to - others. Those are two basic human needs: - to be liked - and not to 'look bad'. They flavor our business dealings as well, our perceived value to others, even international détente.
Fortunately (or unfortunately) "they" won't always tell "us", because we all are (by that same nature) 'sympathetic' when someone is acting in a 'pathetic' manner. But the information is still easily available - to everyone else!
What was once only whispered around the water cooler, over the tops
of martini glasses, in board rooms, has now gone completely public. All
that 'social' stuff is now impacting our 'business' stuff. Jimmy
Buffett speaks of the 'Coconut Telegraph' in his song about how the
island people manage to 'get the word out'. That little wisp of island
breeze is now being collected and published, roaring like a huge
hurricane, across the inland channels of the internet, and out to the open oceans of worldwide media, and
...what's blowing in the wind is about YOU!
(and us...and our businesses).
What that means is that we need to be the first to know (about us), not the last. Are you prepared to weather the 'information' storm? Are you tuned in to 'information' weather central?
Are you feeling informed?
Are you feeling up-to-date?
Or are you feeling left behind?
Reminds me of an old cliché that goes - 'I know how you feel, I felt the same way, and here's what I found..."
that the next NEW thing is LISTENING 2.0
via Web 2.0 in BUSINESS 2.0
(which has already advanced to Business 3.0 while we were sleeping...).