Companies often ask what advertising options are available within Facebook to advertise their new application.

Wrong. If you need to advertise your application, it's not working. Facebook comes with built in advertising for your new application and its free - relationships. Think about your favorite Facebook app (if you have one) and think about how you discovered that app. Was it from a traditional banner advertisement on the side of the screen? No. You probably heard about the application from a friend or saw it on a friend's profile.

Companies often want to buy a initial amount of users to jumpstart their application.

Wrong. If you need to buy people to use your application, it's not working. If your application is awesome, people will want to us it.

So how do you make your application awesome?