I began the Texas Startup Blog back in June of 2005 writing more than 1,500 articles about entrepreneurship, startups and venture capital. Ironically, almost half of my 'potential' readers would visit once and notice that I was writing about politics or my personal life and click away. They had no idea what the site was about.

Late last year I decided to 'merchandise' the value of the site by creating a homepage that was organized based on subject matter topical to entrepreneurs. I would keep blogging as usual, but first time visitors would see a broad set of material relevant to them. My old readers could still see my chronological blog.

This weekend the experiment began as I launched the 'beta' version of the site. We are still working out the kinks, but it is pretty close to being finished. Let me know what you think. The site is based on WordPress and uses categories to organize the display of posts.