This is just a quick post to let you know that I will be a panelist at the upcoming OMMA Social conference. I will join moderator Joe Marchese (founder and president of Socialvibe) and MRM Worldwide's Augustine Fou in a discussion about Putting Social Media in the Marketing Mix. The topic description goes something like this:

"For most marketers, social media represents the latest new ingredient to a marketing mix whose recipe gets more complicated all the time. While it's all the rage, is social media a must-have for all marketers? If not, what categories and brands is it particularly appropriate for and how should they use it? Also discussed: using social media to listen to consumers."

It goes down at 11:30am on June 23rd in New York City's Yale Club. I'm hoping this doesn't mean I have to wear a striped tie and loafers. And I'm hoping I'll see some of you there. Let me know if you plan to attend.

Visit the OMMA Social site for more details about the event (lots of cool speakers including Max Kalehoff, Rohit Bhargava and Josh Bernoff) and to register.