With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities? This videographic, created by Uberflip, illustrates how responsive design allows marketers, designers, and developers to create a single website for their content that adapts to any device on the market. The video also highlights some key benefits of this design concept.
"It's becoming increasingly difficult for brands to deliver digital content that's optimized and compatible with every device - especially all the new mobile devices." explains Uberflip CEO, Yoav Schwartz. "A few years ago, all the rage was in developing iOS and Android apps; now marketers are aware of the tremendous cost implications with developing, updating, and promoting apps that may never get downloaded. Responsive design ensures that anyone who wants to access your content can do so efficiently and effectively."