Always on the lookout for new and interesting ways social media managers can assess and evaluate social media presences for their businesses (and their competitors), I came across this gem.
The "Social Community Meter" is a basic, clean, no-frills way to gauge how a small business represents itself through social media.
Created by David "Rev" Ciancio and featured on his burgerconquest.com blog, The Rev Meter for Social Community should inspire some creative evaluations of social that you might correlate to listening efforts.
Kudos, Dave!