Our experience in dealing with global organizations has shown that most enterprises are still in the early stages of leveraging social media to drive business value. Most have dabbled with it but haven't really graduated from creating Facebook, Twitter and LinkedIN accounts. Further, many view social media as just a new marketing channel and very rarely think of leveraging it across any other business functions. Even worse, many organizations feel that they are already doing all they need to!

The survey we conducted was designed to test some of what we've experienced with our clients by collecting views from hundreds of executives from around the globe.

The findings are presented here: