Social Media is crowded with information as real life is crowded with advertising (if not wrong we're facing more than 3000 brands a day). That's one major fact you should think about before releasing your latest "so much incredible and unbelievable" social media strategy to attract social media guys to make them spread the word about your campaign. Just look at what Guerilla marketing campaigns do and try to develop it online. That may be a useful resource. For examples, look at this Guerilla marketing slideshow.
Thanks Richard for pointing out this presentation.
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By Romain Péchard
Fast.Fwd.Innov@tion
