The Super Bowl XLVI was a social media success thanks to the Indianapolis Super Bowl XLVI Host Committee and team at Raidious, who created and managed the first ever Super Bowl Social Media Command Center. Using the Awareness Social Marketing Hub, our on-demand social marketing management software (SMMS) as the exclusive backbone to their operation, the Host Committee was able to capture the game's excitement via social channels and extend the value of the game online. Forty-six avid social media experts from Indiana worked side-by-side with a staff of 50, including student interns from nearby universities, to make the Super Bowl XLVI a memorable and safe experience. As a result, the Social Media Command Center generated over $3.2 million in value - through amplified social reach and engagement, estimated at 64 million impressions at kickoff alone. Thanks to our friends at Raidious, we bring you the social side of the Super Bowl XLVI as a fun infographic:
If you are interested to learn more about the social muscle behind one of the largest sports events, join us our free webinar "Championship Social Media: Lessons From The Super Bowl XLVI Host Committee Social Media Command Center" on Feb 23 at 2PM EST. Also, stay tuned for an in-depth case study on the Super Bowl XLVI lessons learned and best practices in March.
Have you used social media to manage large events? How did you do it? What lessons did you learn? Share your thoughts in the comment section below, on Twitter (hashtag #Awarenessinc) on Facebook at Social Media Marketing Best Practices, or on LinkedIn at the Social Media Marketing Mavens Group.