Day Nine (of Thirty-One):
Question To Ask Yourself: Is Your Website Converting?
You blog. You've invested in fancy schmancy design. You try to focus on keywords. You try your hand at - or invest in - search engine optimization...
And you don't get many website conversations - which means people aren't taking the action on the website you want (not signing up for newsletters, not buying products or your services, not subscribing to your RSS feeds...
Are you doing enough to focus on why? What can you change? Is it too hard for the visitor to do? Is your content not compelling? Do you plan to figure it out?
What I am doing: This is one of my most important goals in 2011: improving conversion on my website. I have several ideas in mind on how to test this process.
My audience is growing, and I am getting business from the website, but I want improvement on this. Plus, I am making a little money from affiliate links (largely book sales), and I want to see if I can grow this...
What about you?
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Todd is planning his 2011 marketing attack. He is asking himself a series of hard questions, questions that will fine tune his go-to-market strategy. This December, Todd will share one question per day, hoping these questions help you too...