Have you considered creating a custom Facebook frame for your business?
Facebook launched their Frame Studio tool as part of the Camera Effects platform back in April, improving on the original custom filters tool launched late last year. The tool makes it easy to create your own, custom image overlay, which you can then share with your friends or Page fans.
Using Frame Studio, businesses have the opportunity to create customized frames for profile pictures or Facebook camera. This fun and unique Facebook feature is a free tool for businesses to utilize.
Here are some tips on how to create your own.
1. Know the Terms
First off, as with many Facebook elements, users need to be aware of the terms and policies before creating and submitting a frame.
Here's a summary of the key Frames parameters to be aware of:
- Your Frame can't contain low resolution elements
- Your Frame can't include effects that block or cover most of the image
- Your Frame can't portray nonexistent functionality (such as a 'play' button)
- Your Frame can't include any links off Facebook, such as scannable codes or QR codes
- Your Frame can't include any logos or watermarks
- Your Frame can't include any commercial or ad-like content, including but not limited to promotions, sweepstakes, banner ads, product placement that includes branding, and sales offers.
For a complete list of terms, visit Facebook's Camera Effects Platform Policies.
2. Create Your Frame
With the technical elements covered, you can get onto creating your Frame.
The process is very easy - first off, you need to create your Frame image. You can upload single or multiple PNG files for this, so you just need to ensure you have all the elements on hand.
You then need to upload them - head to the Frame Studio (available at this link) and you'll be linked through to a composer window where you can upload your art and see a preview of your image.
We've entered a basic logo here for illustrative purposes
In order to maximize the benefits of your Frame, you need to create an artwork that will get noticed. Using your image editor of choice, create unique and original artwork that includes a transparent background.
Once the artwork is submitted, you give your Frame a name and specify the discovery details.
As you can see from the above, Frames can be targeted by "any" or a specific location. In addition users can add up to 10 keywords, to help people locate the effect.
Once you're finished, you submit your Frame for approval - Facebook will review the submitted frame to ensure it adheres to the aforementioned terms and policies. Once approved, the frame will appear in Facebook Camera for public use. Finally, Facebook will also track the number of uses of the frame.
Developing and launching custom Frames can be a unique promotional strategy for businesses. Worth considering in your process.