3 Types of Video to Incorporate Into Your Social Media Strategy
Social media is not just about sharing text updates, links, and photo memes. Video continues to become increasingly more popular, as evidenced by the fast rise in live streaming platforms like Periscope and Blab. If you are interested in incorporating video into your social media strategy, here are the ways to do it and why you should try each.
Want to give visitors to your social profiles and pages a new way to learn about you and your business? Try featured videos. On Facebook pages, your featured video will appear above your About box in the left sidebar. To add your featured video, you must go to your Videos tab and select a video from your uploads.
On LinkedIn professional profiles, your featured videos, otherwise referred to as your media, can be added to your summary section and each of your employment entries. To do this, you must go to edit your profile, find the section you want to add video, and click the add video button.
On YouTube, your featured video, otherwise referred to as your channel trailer, is shown at the top of your YouTube channel for unsubscribed visitors. To add your channel trailer, you must go to your YouTube channel, click on the For new visitors tab, and then select a video from your uploads.
On SlideShare, you must be a PRO member to enable the ability to upload video so it appears on your profile. As you upload new videos, they will be featured on your profile.
The next best thing to your featured videos are your video updates. Instead of just sharing text, a link, or a photo, post a video instead. You can now upload videos directly to Facebook, which will likely garner you some great organic reach for your posts. You can also "pin" updates with video to the top of your page's timeline for more exposure.
The same works for Twitter, as you can share video from the mobile app directly.
Links to videos from video hosting networks like YouTube, Vimeo, and others will also stand out in the newsfeed when shared on Twitter, Facebook, Pinterest, LinkedIn, and other social channels and can be played within the news feed itself.
Live Streaming Video
The newest trend to video is live-streaming. Platforms like Meerkat, Periscope, Facebook Mentions, and Blab allow you to connect with your audience through live video sessions. The goal is to grow your audience on these networks while giving fans a new way to connect with you.
For example, on Meerkat and Periscope, you use a mobile app to broadcast live to your audiences. These live streams can be easily promoted on Twitter.
Facebook Mentions works similarly, but you have to have a verified Facebook profile or page to use it. With Facebook Mentions, you live stream from your mobile app, and your video is shown in the news feed of your profile's followers or page's fans. Unlike Periscope or Meerkat, it is also saved on your Facebook page's timeline for future viewing.
Blab, on the other hand, allows you to connect up to four people for live streaming video. You can stream from the mobile app or your desktop. The host of each session (the person who started it) will also receive the video and audio files, which can be shared across more social networks as featured videos or video updates.
If you want to give your audience more content, video is a great way to do it. If you don't have video yet, look into ways you can create it by getting in front of the camera, live streaming, screencasting, using video creation tools, hiring video developers, conducting interviews, or hosting panels. Then start sharing those videos across your social networks!
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