Have you considered the relevance of timing when sending out your e-mail marketing campaigns?
With more and more people consuming information on the go, the timing of your e-mail outreach should be a key consideration - which is especially relevant as we head into the holiday season.
To help with this, SendinBlue recently conducted a survey of the six industries which most commonly use email marketing campaigns and determined when marketers should be sending emails in order to maximize customer engagement.
Their full findings are included in the infographic below, but the key takeaways include:
- Over 85% of marketing emails are opened on weekdays
- Overall 24% of emails were clicked between 4pm-6pm, however, 32% of emails sent by B2B companies were clicked late in the evening around 10pm
- It's best to send an email during the middle of the week, between Tuesdays and Thursdays
- Email engagement rates are most effective during the mid-morning at 10am, or mid-afternoon around 2pm
Check out the full infographic for more insights.