With more than 200 million monthly active users - reportedly closing in on 250 million - Pinterest continues its steady rise, becoming a more relevant consideration not only for social media users, but for brands and marketers as well.

Importantly, from a marketing perspective, Pinterest drives purchase behavior. Research has shown that 90% of weekly Pinners use the app to inform their purchase decisions, while 78% of Pinners say content from brands on the platform is helpful. That direct connection to commerce can make the app an even more important consideration, providing, of course, that it relates to your market and audience.

Is your target market active on Pinterest? Check out this infographic from Digital Information World for more insight.

A version of this post was first published on the Digital Information World blog.