I am a "digital citizen with analytical chops, a wide marketing reach and consummate content creation skills" - and, a thought leading trailblazer who moves easily between high- level strategy and roll-up-your-sleeve implementation.

My Social Media and Digital Marketing experience covers a wide range of industries and company types. In particular, I excel at:

  • STRATEGY: Developing and implementing marketing and social media strategies
  • BRANDING: Generating brand awareness and demand
  • POSITIONING: Crafting marketing positioning and collateral to promote products and services
  • CONTENT: Creating, curating and developing content management programs
  • ANALYTICS: Analyzing marketing performance to determine effectiveness and to uncover insights
  • RESEARCH: Monitoring insights on markets, customers, prospects and competitors
  • PROJECT MANAGEMENT: Managing projects across multiple disciplines
  • EVANGELIST: Serving as company evangelist and thought leader

KEY ACHIEVEMENTS

  • Managed a Top 10 LinkedIn Company Page in 2013
  • Created and implemented social media strategy for a billion dollar company
  • Increased LinkedIn Company Page followers by over 6x and impressions by over 10x and grew Facebook Page followers by over 2x and impressions by 10x in 2 ½ years
  • Produced social recruiting e-training program and related course material
  • Developed professional user community strategy that grew to over 4,000 members in 15 months
  • Published over 4,500 pieces of content in last 24 months on LinkedIn, Facebook, Twitter, company blog and other social media platforms
  • Named as one of "Social Media Strategists to Watch" in 2010

SKILLS

Social Media | Marketing | Strategy | Product Marketing | Product Strategy | Social Recruiting | Analytics | Blogging | Content Creation | Branding | SEO | Evangelism | Community Management | CRM | Financial Analysis | Market Research