You may have heard this already, but video should be a key consideration for all digital marketers, with video content performing better than all other types on social platforms.
As a reminder:
- Video is the best performing content type on Facebook
- Tweets with video see 10x more engagement than those without - and Promoted Tweets with videos save more than 50% on cost-per-engagement
- LinkedIn users are 20x more likely to share a video on the platform than any other type of post
- Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform
No doubt you've heard most of these stats, but video really is worth investigating for your online marketing efforts.
If you're not creating video yet, maybe these notes will get you to take another look at your possible options.