Search engine optimization is tough, and it keeps getting more complex every day.
Whereas Google used to only rely on keywords, their algorithms now factor in a range of elements, making it harder to game the system - but also more difficult for brands to ensure they're covering all the possible angles to maximize their search performance.
In theory, the process is simple - create content that resonates with your target audience and Google's systems will understand your page relevance. But there's far more to it than that.
So what are the key SEO elements you need to keep in mind, and which are the most critical in your process? The team from Zyppy have compiled this listing of essential SEO factors, ranked by importance, to help you develop your approach.