Learning to optimize your site for better search engine rankings is a critical skill for any online marketer. Even if you have a staff or use outside SEO consultants, you need to understand the basics so you can manage those resources better.

Why? Because better search engine ranking leads to more traffic. And you know what more traffic leads to, right...?

To help you learn how to "Do-It-Yourself" SEO, I recently wrote this article: 11 Tips for DIY Search Engine Optimization: Link Building and Design It will teach you how to cost-effectively build link exchange relationships and use search friendly Web design to rank higher and save money.

I invite you to check it out courtesy of my friends at About.com's Online Business section.