Believe it or not, Facebook marketing is really quite simple, and you can succeed at it by focusing on just these two important areas: getting your Page liked and posting nothing else but high quality content.
Get People to Like Your Page
The good news is, more and more people are clicking the Like button on Facebook Pages. So the question is, are people liking yours? If you the Likes come few and far between, here are some proven techniques to help them start flowing in.
Invite your friends to Like your Page. "Ask, and you shall receive," as the saying goes. So go ahead and ask your Facebook friends to like your page, and to ask their friends as well.
While you're at it, you may want to fire off an invitation to all your e-mail contacts to Like your Page, as well. And if you're on Twitter and other social media networks, invite your contacts there, too.
Share your Page on your Facebook Profile Timeline. It may be a good idea to share it, as well, with Groups you belong to. Also ask your Friends if you can share your Page on their Timeline, so you can extend your reach.
One thing that you are likely to overlook is linking your Page to your Profile by adding it as your Work. Once this is done, people can easily get to your Page from your Profile.
Launch a targeted ad campaign using Facebook's sponsored ads feature. This will require you to make at least a reasonable investment but if executed correctly the results will be absolutely worth it. Facebook lets you target the people who have liked your Page and their friends, drawing on the fact that people are more likely to buy into your marketing message if it comes highly recommended by their friends.
Quality, Not Quantity
You've heard it said, time and again: content is king. But if you're not careful about the content you post, you are more likely to get unliked by people, as well. Go ahead and google "reasons people unlike a page," and you will see that the reasons Pages get unliked all boil down to one thing: poor content.
It turns out that your audiences can be pretty finicky about what you dish out to them. They will negatively react if you post really bad content, but also if you post too much, post too inconsistently, post irrelevant stuff, post repetitively, are pushy and do not offer any deals that interest them. As it turns out, managing content is a delicate art and you need to bring nothing less than your "A" game.
My advice is, don't post too much on your Facebook Page and when you do, make sure that it is nothing but the best content for your audiences. In other words, cut back on the fluff and focus your efforts on providing high value, high quality posts that provide your Fans with great information or great deals that they cannot resist.
And there you have it; the two things you need to do to ramp up your Facebook marketing. I said it was simple, and it is. But I did not say it would be easy, and getting these two things right does require a lot of concentration and effort. But the rewards are definitely there.