4 Steps to Unlocking the Power of Marketing Personalization [Infographic]
Personalization is becoming an increasingly important element in social media marketing, and for good reason. With all the data and insight available via online channels, more and more brands are utilizing those insights to better tailor and focus their messaging, which, in turn, raises consumer expectation of such messaging, setting a new bar for all other brands.
A recent survey found that nearly 74% of web users feel frustrated with marketing that isn't tailored to their needs, while 58% of shoppers say they'd like companies to better focus their discount offers.
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