Boasting over 175 million active users, Pinterest offers a great opportunity to drive visitors to your website, capture new leads, and grow brand awareness.
You see, this highly visual platform is filled with consumers who are ready to buy. According to research, 93% of active Pinners use the platform to plan for purchases, while 87% have purchased something because of Pinterest. Such usage makes it the perfect outlet to highlight your brand's story, connect with your audience, showcase your products, and drive more exposure for your company.
Perhaps you're looking for ways to improve your current Pinterest strategy to enhance your social media marketing, or maybe you're ready to take on this marketing platform to add to your digital arsenal. Whatever your goal, here are four quick tips to help help improve your Pinterest engagement.
1. Use Long Visuals
The size that generally generates the most engagement from Pinterest images and graphics are typically the longer ones (736 by 1102px). So infographics do incredibly well on Pinterest.
You can see in this example how longer Pins take up more space, and thus grab more attention
With so many images saturating Pinterest, it's important that your content stands out and gets noticed. You can easily add more infographics or longer images into your visual strategy by creating your own at Infogr.am or hiring a designer at Fiverr.
2. Create an Board for Your Blog Posts
A blog board is an excellent strategy for driving traffic to your website, and for organizing your content on Pinterest. It makes it easy for followers to view and follow your content regularly. Pinning your posts can also help boost your SEO presence, as Pins are ranked by Google, while the associated traffic can help boost page rank.
When selecting your board's name, include keywords that your audience is actively searching for to increase the chances of showing up in Pinterest search results. Be sure to use a different board name for your various blog categories.
Include a good description, naturally sprinkling your keyword throughout your message.
3. Utilize Keywords
Keywords perform better on Pinterest than hashtags in your pins - in fact, Pinterest advises against using hashtags, saying that if you use too many it can negatively impact the reach of your Pins.
Instead, optimize your pins by focusing on keywords relevant to your niche and popular ones to gain attention.
An ideal tactic to discovering what's trending on Pinterest is by looking at the "Popular" section that shares the hot topics for the day. Use it as a guide for topic ideas that aligns best with your audience.
You can also enter your key terms into Pinterest's search bar and see which related matches come up - these are the most commonly associated searches conducted by users.
Pinterest's 'Guided Search' provides matches thematically related to your query to help you find what you're after
Pinterest facilitates over 2 billion searches per month, so there's a lot of people looking for products on the platform. It's worth taking to time to understand what they're looking for, and where your products and services fit.
4. Get Involved in Pinterest Contributor Boards
A killer method to driving traffic to your website is by sharing your pins to a Pinterest contributor board.
Known as Pinterest's group boards, people collaborate and post related pins for the masses. Such communities can offer amazing benefits, including increased exposure for your content, more repins, and adding new fans and followers of your brand.
The key to success is ensuring that you read the rules of the board for adherence. Every group board is different, therefore become familiar with their policies to prevent from being banned.
One easy way to find relevant Pinterest Groups is to use an app like PinGroupie.
Pinterest can be a solid platform to grow your brand's presence, get in front of a fresh engaged audience, and drive traffic to your site. Incorporating these tips in your strategy will help enrich your social marketing and help you appeal to a different market.