One of the greatest benefits of social media is that it has the capacity to make us smarter and more productive. The more we’re exposed to content from various sources, the more we learn, and the more resourceful we become - and it should go without saying, that harnessing this power for your business can produce some brilliant results, both for your business and staff.
Internal content sharing has existed for a long time. Magazines and newspapers would be circulated around the office until the pages were tattered, and readers would discuss the issues of the day at the water cooler. With the domination of email, anyone who saw an interesting piece online could share it with their internal network with a few clicks.
That route is simple enough, but not without its drawbacks. The only people being exposed to this knowledge are those in the email chain, but both the original content and the derived discussion could be beneficial to other employees also. Additionally, when the content being passed around is only limited to one person’s imagination, it becomes less of “Hey look at this interesting work-related discovery” and more, “Haha, this guy fell off his bike doing 120 on the freeway”.
Smart businesses are harnessing these capabilities and turning this informal sharing into powerful owned media that can benefit all employees.
To help you get started on this within your own organization, here are some which can help detect and disseminate relevant articles and insights, and boost your broader knowledge base.
If you’re looking for a dedicated tool made specifically for internal content sharing, you'll find it in Smarp. The app keeps employees up-to-date with the latest company news and shared content, and helps them share their knowledge with their own networks. This not only creates a well-informed workforce internally, but it can also help your staff to promote themselves as thought leaders outside of the workplace too.
For companies that want greater control of content, and in-depth analytical tools to assess performance, Smarp also comes in handy. By providing a web and mobile application, it also enables companies to reach employees when and where they feel most comfortable.
Smarp’s primary focus, however, is tailoring the experience for employees using the platform. By incorporating grouping, the app ensures each person gets information that’s relevant to them. And the wide range of social media and communication platforms available for sharing, means everyone can share the content they like, wherever they feel most comfortable.
Bitrix24’s entire platform is set up like one big social intranet for your office. The main Activity Stream is like your own business Twitter feed, personalized for each employee, and based on their personal settings. Once content is shared, it will show up in a user’s Activity Stream and they can engage with it, just as they would on any other platform. It also allows those who prefer email to create posts from emails and add email recipients to your posts, which is a unique feature that comes in handy for larger organizations.
Of course, like any social network, the risk of overwhelm exists - if too much activity is taking place, employees will become highly selective on what they focus on, or simply avoid the whole thing.
Slack is one of the most popular employee communication tools. And while it's not made specifically for internal content sharing, like the previously-mentioned tools on this list, it is widely used for just this purpose.
The beauty of Slack is its ability to maintain an informal chat environment, which can make users feel more comfortable, and even enthusiastic about using it to share and engage with content. If you’re less inclined to create formal structure for content sharing and amplification, and just want to get more interaction and engagement amongst staff, Slack might be the best option for you.
However, an informal tool like Slack doesn’t come without risks. While a perfect option for real-time, in-the-moment conversations and quick sharing, it doesn’t work well for deeper conversations or historical review. So if you’re looking for something that has a bit of longevity when it comes to reviewing past content, Slack may not be the best option for you.
GaggleAMP is another tool made specifically for sharing content and engaging employees internally. However, unlike Smarp’s employee focus, GaggleAMP’s platform is centered around amplifying the company’s marketing efforts and boosting business.
GaggleAMP provides the perfect way to inform employees about your company’s news and marketing efforts, and gives them an easy way to share such information with the outside world. This level of employee advocacy translates into better campaign results, greater engagement - and best of all more business. If your organization has mostly sales staff, this is a perfect way to help them reach new prospects, engage audiences, and strengthen business relationships without much additional effort.
One of the best features about this tool for businesses is the way it tracks engagement and sharing metrics - not only does GaggleAMP track a simple share from the tool itself, but it continuously watches shared content on the respective platforms to see how your employee’s broader audiences are engaging with the content they share. This enables companies to create better content that resonates with a wider audience, not just those that follow the brand directly.
Paper.li is unlike any of the other tools on this list. While it is a content sharing tool, it wasn’t created specifically for business use, which, in some ways, makes it a much simpler option.
Paper.li pulls in content from your social networks, whether shared by you or accounts you follow. Then, using natural language processing, machine learning and social signals, it analyzes and extracts the most relevant and engaging stories, and compiles them into a “digital newspaper” format, which can be automatically shared to your social media feed, on your website, or via email distribution.
Why does this work for businesses? It enables companies to automatically share content from their newsfeeds to their employees without much involvement. Once the initial settings have been selected, the paper will go out on a schedule - your employees will get great content that’s already shareworthy, and you won’t have to lift a finger.
Which Tool Do You Choose?
As you can see, there's a range of internal haring options to choose from, and the right fit will depend on your company, your goals and how you approach such sharing.
If you already have an internal collaboration tool which doesn’t facilitate content sharing, you might consider getting a standalone tool like Smarp or GaggleAMP, if not, then consider a larger tool, like Slack or Bitrix24 that can serve multiple functions. And finally, if you’re looking for something that requires minimal effort for maximum gain, then Paper.li might be work checking out.
Whichever tool you choose, you’ll be well on your way to a smarter and more productive workforce.