Mobile marketing has given the business marketing world the shake-up it needed, with incredible response rates, low cost messages, simple SMS platforms and incredible success stories. SMS marketing really is paving the modern marketing way.
However astonishingly, there still seems to be some stubborn heads who are yet to begin their mobile marketing adventures.
The world's shift towards mobile devices has been a quick and continual process, with every stat on mobile device use, function and practicality on a positive steep rise.
Shopify say that 50.3% of ecommerce traffic now comes through a mobile. Salesforce research shows that more than 70% of marketers state that mobile marketing is key to their business.
So for an effective mobile marketing plan, apps must be the way forward?
No they're really not.
Apart from the expense of costs in design and development that go into making a worthwhile app, customers just prefer SMS messages...
81% of consumers rate SMS over mobile apps for communicating with their brands and 71% say it's annoying having different conversations in different apps. (SAP)
So, let's have a look at the reasons why these stubborn heads think they shouldn't be using SMS...
1. "Because we haven't got any mobile numbers"
There are loads of easy and simple ways to collect your data
2. "Because it's not a very luxurious or sexy medium"
Its' simple and effective and your customers love it! Luxury brands use it every day.
3. "Because it's a complicated process and we haven't got the time"
From sign up through to the receipt of your messages takes about 10 minutes.
4. "Well, I am just not sure we will have the budget for it"
It's a low cost way, messages from 2.8 - 3.7p
5. "Because our marketing is working just fine at the moment thank you"
Fine isn't good enough, your competitors will soon overtake you. Let's make your marketing great!
We have all seen and been reading articles and posts about Google's 'Mobilegeddon' algorithm that means mobile friendly sites are going to rank higher in their search engines.
But this is only the start, as mobile devices begin to take centre stage not only in our everyday lives but in business and commerce too.
Source: Text Marketer