More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience. And seeing the stats, one can easily assume that the chances of you reaching your target audience through Facebook are pretty high, right? But then you hear from people who say they've spent thousands of dollars on Facebook ads without generating any real results.
So is it worth advertising on Facebook? Are all these numbers pointing to actual opportunity for your business?
The answer is yes - when utilized properly you can reach your target audience on Facebook and prompt them to take a desired action. But the key is in doing it right, in utilizing the platform's many targeting and ad options to maximize your opportunities for success.
A version of this post was first published on Digital Information World