These days, coming into social media marketing without a plan is guaranteed to see you fall flat, and lose out on opportunities.
In the early days of social, it was easier to start up a profile on a new platform and quickly build a following, but with algorithm changes, habitual shifts, and an increasingly digital native audience, who know what they like (and what they don't), that's no longer the case.
Now, there's more competition for attention within feeds, and people are using each platform in different ways, and for different purposes. Wade into that sea without a plan and you'll just get washed away. You need a defined, strategic approach to maximize your return on effort, and investment.
This infographic from consultant Jasleen Sardar will help. The listing covers off on the key elements you need to consider for an effective digital marketing plan, touching on the points that will help you drive better, more accountable results.
It serves as a good outline for a beginner, or a reminder for those considering their strategy. Check out the full infographic below.