Recycling your blogpost is not about being lazy and spinning your old content.
It's about re-visiting a topic that matters with added value and to continue the dialogue. Perhaps you previously wrote a blog post about a timely topic - odds are that there are more recent developments on that topic - those developments are likely of interest to your audience. Or maybe the information or recommendation on a previous post has changed. Or you wrote a high-traffic post that has had tons of traffic and visitor comments and you wish to continue on that momentum.
There are plenty of reasons to turn that old, original content into something new.
The benefits of recycling old content
In The Ultimate Guide to Repurposing Content, Kevan Lee of Bufferapp listed the following benefits in recycling old content.
- Save time in content-creation process and focus more in marketing - "Create Less, Promote More" for the win.
- Generate additional opportunities to target desired keywords and get an SEO boost.
- Reach new audience via recycling your old content for different mediums (think multi-channel marketing).
- Reinforce your message via repetition.
How to recycle your old blogposts
In the following infographic I have listed 7 different ways to recycle your old blog content.
This infographic should get you started instantly.